Haldiram name comes in mind for it’s bhujia, sweet and snacks. Whatever celebration happen in india haldiram hai naa. Not just that even someone visit to mall for shoping, watching movie or mood to do have food out then also haldiram in thought.
Haldiram and families:
Interesting to now haldiram run by two different family group under one brand name. One group led by Shiv Kishan Agarwal’s family from Delhi, handle north and east india. The other group led by Manohar Lal Agarwal’s family from nagpur, handle south and west india including international. Even after splitting business in two hands buy they derive the brand sucessfully under one name.
Haldiram business journey:
What make haldiram from a small shop to $10 billion company. the jouney start from year 1937 Ganga Bishan Agarwal famous in the name of haldiram started a shop in bikaner rajasthan. He made a bhujia called haldiram bhujia stand differ from other variety of namkeen available in market. This product goes viral that time.
Around 1970’s Haldiram son’s and grandson’s expended there business and open a store in kolkata.
1980 to 1990 the agarwal family open two more branches, one in delhi and other one in nagpur. Delhi branch will cover north and east india. and nagpur branch will cover west and south india.
1990 to 2000 they entered in package food and introduce there fmcg product to a local store and supermarket.
2000 to present they knock the door for international market and sucessfull to make the presence in around 100 countries with there western style snacks.
What makes haldiram so popular
Taste and consistency: They come the product having indian taste with consistency.
Economical and reachable product: Product range is not much higher and easily avialable in market.
Experiment and expansion: They belive in experiment and introducing new product and spreading branches in differnet location.
Increasing product: They keep on adding product and making there basket big for all.
How they sucessfull to sell 10% stake in there business to Temasek
Just becuase of haldiram all round performance as brand make value of $10 billion today. How two families consider the business under one roof that is also commendable. You can say the aroma of indian soil not just in there sweet and snacks businesses that is also spreading assence in there business tuning. Though haldiram become the most valuable unlisted company in india with $10 billion worth . Company shows 18% annual growth in last 5 years. The expected ebitda for financial year 2024 is approx 2300 to 2500 crores. And the result temasek invest $1billion and owned 10% stake in haldiram. Why temasek because they have keen eye on indian booming fmcg sector.
Read IPL 2025 https://news.kasansar.com/ipl-cheer-up-on-22-march-let-see-who-will-win/